|
|
| |
|
| |
|
|
|
| France du Buisson - Director |
|
| |
|
|
|
France has spent 15 years developing and implementing marketing strategies for companies planning change. |
|
|
|
|
| |
|
|
|
France has had senior marketing roles with blue-chip companies such as Citibank, MasterCard, Royal & SunAlliance and eurostar, designing and launching innovative brand identities, strategically repositioning existing brands and initiating internal communication programmes to fully integrate teams at times of mergers or acquisitions.
France has since applied the experience gained in these multinationals to enable companies of all sizes to optimise their investment in corporate change.
Her achievements have been rewarded by numerous marketing awards.
France is a Member of the Chartered Institute of Marketing and holds a post graduate diploma in International Marketing from Westminster University as well as a Diploma in International Business from Paris University. She speaks fluent French and German and has work experience in five European countries, with an excellent knowledge of the local cultures. |
|
|
| |
|
|
|
|
|
|
|
|
|
|
| |
| |
When needed, Change Up uses external professionals, with whom it has had long-standing relationships, ensuring that the best specialists are working on your specific requirements, while offering seamless and efficient project management. Specialists range from well-established branding agencies to award-winning creative directors, web specialists and PR agencies to IP lawyers and corporate responsibility consultants. |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
| |
|
Latest Clients |
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
|
Change Up recently helped JDS, a consultancy firm, to refocus its activities to address the waste management sector. |
|
|
|
|
|
|
|
Change Up established a new positioning for the company and is now re-focusing their marketing literature. Managing Director Justin B. commented: “France worked fast to research and get a very good understanding of our market and to define what makes us stand out in an environment where competition is fierce. She brought some innovative ideas, both in concepts and implementation and I am delighted with the success of our collaboration: our e-mail return rate has never been so high and we are entering a very promising phase of growth“. Change Up is also helping a legal firm in Oxfordshire, wishing to expand its corporate client portfolio, to differentiate itself and promote its unique capabilities in a changing marketplace.
“The difficulty they have” said France “is the abundance of other equally excellent providers in a much desired area. They will compete not only with Oxfordshire legal firms, but also against established London firms. So it is of paramount importance to find out what makes them really special, to understand why they retain their clients so successfully, and put this to the fore in compelling ways". |
|
|
|
|
|
|
|
|
|
|
|
|
| |
Contact us |
|
|
|
|
|
If you would like to discuss how Change Up can help you optimise the success of your change, please call France du Buisson on +44 (0) 7942 217181
Alternatively, send us an email at info@changeup-marketing.com , giving us some information about your company and the challenges you are facing.
We look forward to meeting you! |
|
|
|
|
|
|
|
|
|
Home - Our Services - Our Approach - People and Experience
.
Change up marketing brand, positioning, strategy, marketing, communications, promotion, launch, new product, change, sustainable, corporate responsibility,
CSR, internal communications, internal marketing, competitive, differentiation, innovation, integration changing environments, re-engineering, merger marketing,
acquisition marketing , M&As marketing, growth marketing, expansion, optimisation of change, optimise competitiveness, increase profitability SME,
start up covering thames valley, home counties, Europe, France, oxford oxon Oxfordshire bucks Buckinghamshire berks Berkshire, London
